The Caribbean Tourism Organization (CTO) has reported that tourism in the Caribbean for the year 2016 was a success and it anticipates that, though there will be challenges, 2017 should also be quite good. The report noted that 2016 was a better year than 2015, and that the Caribbean is on the verge of achieving the 30 million arrival target set in 2015. The report notes that the USA remains the region’s best market.
Hugh Riley, Secretary General of CTO pointed out that emphasis in 2017 would be put on making a breaking through into the Canadian market and placing “More focused engagement with the Caribbean Diaspora”.
The Caribbean Diaspora remains a topic on the lips of many in the area of tourism as in so many other areas, but this is a topic wanting for much more insight and analysis. Simply raising and waving Caribbean flags will not have its Diaspora running to assist. But, the Caribbean Diaspora remains a very rich potential.